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Whether you are trying to get more business customers or consumers to walk in your door, you have to be better than your competitors. Google Ads, Facebook and Bing are amazing platforms for advertising, but sometimes you need a much more laser-focused approach to reaching your audience. Geofencing enables your ads to be laser targeted to mobile and desktop devices down to the household level. Alternatively, to save yourself from all the hassles and maximize effectiveness, you can work with a geofencing marketing agency. An agency can set up geofencing for you on multiple platforms including social media, Google, third-party apps, and text messaging. The advantage of that you get increased reach and ad performance, without having to manage it day-to-day.
What you should know about geofencing.
Posted: Tue, 28 Jun 2022 07:00:00 GMT [source]
These data points and understandings will be useful when thinking probabilistically about how Google Ads and Google Analytics specifically use and report on user location data. Create custom audiences made up of mobile ad IDs for the purpose of running geofencing ads. This makes for a much more appealing value proposition for advertisers and, just as often, a better return on ad spend. It goes without saying that ads are more effective when audiences are better targeted. Because geotargeting is focused on the area instead of movement in and out of the fenced area, it’s limited to bottom-of-the-funnel campaigns. In contrast, geofencing has a variety of programmatic capabilities that allow for targeted prospecting, retargeting, and overall allows marketers to address all parts of the buyer’s journey.
The biggest problem with using Google Geofencing Ads ads to reach mobile users is that their geofencing area is set to a minimum of 1 mile. But if we target, for instance, a competitor hospital for our client, we will be reaching many, many more people outside the hospital that don’t fit our target audience. Granted, many of those people won’t click the ad, so it won’t really cost us anything on a pay per click basis. However, lack of clicks will lead Google to give our ads fewer impressions.
A few of them you can’t explicitly exclude, but don’t worry, they are blocked whether you like it or not, due to international trade embargoes. Let me know in the comments if you also know which ones these are, fun easter egg if you’re a search dork. The moral of the story is that if you find a location in either Google Ads or Google Analytics that is driving a lot of unprofitable traffic, the best you can do is exclude it.
A simple and straightforward way to find your ideal customer is to geofence your competitors. Furthermore, geotargeting allows businesses to target ads to users based on their locality and behavior. With this, companies can tailor their marketing messages to reach people in specific geographic areas or target ads to people with particular interests or demographics.
These push notifications are meant to entice customers into visiting the nearby store and making a purchase. For instance, they might roll out a special buy one, get one free promotion. Upon opening the notifications, users see a page that explains the promo and leads them to their nearest Starbucks. Geofencing is one of several targeting methods and it sometimes gets confused with geotargeting. While both fall into the wider group of location-based marketing strategies, there’s a slight difference.
If you’re on a manual bidding strategy, you can apply bid adjustments to toss Google more or less money per click when you show to a user with a specific location. In the Locations section, you’ll see a bid adjustment column where you can apply a negative or positive percentage on top of your original keyword bids for the selected area. Geotargeting is a form of targeting by location that lets your ads only appear to customers in a certain physical place, or set of places, that you specify. In Google Ads, geofencing and geo-targeting are called Location Targeting. Geofencing with Google Ads should help your quality score by serving more relevant ads to local users. Creating location-based landing pages is a great way to ensure your message gets in front of the right people.
They will contact you and buy your products or services when such a needs arises in the future. That means that Google Ads geofencing will work effectively and provide you with high return on investment over time. Let’s assume that you would like to use location targeting to promote your products or services with Google Ads.
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